CRM & Lifecycle Marketing Manager

I build customer journey systems that help B2B companies convert better, retain longer and identify where revenue is leaking.

B2B Growth · CRM Automation · Revenue Operations · Europe ↔ LATAM

Customer journeys engineered for measurable growth

I’m Leyla Andrea Sánchez, a CRM & Lifecycle Marketing professional based in Berlin. I connect acquisition, CRM automation, customer behaviour and revenue measurement to improve activation, retention and commercial performance.

My work combines segmentation, lifecycle journeys, lead nurturing, experimentation and sales alignment. I use AI to accelerate research, execution and reporting—while keeping strategy, governance and customer experience human-led.

EXPLORE CRM CASE STUDIES

Three revenue problems I solve

01 · LEADS ENTER THE CRM BUT DO NOT CONVERT

I define lifecycle stages, scoring, nurture sequences and MQL→SQL handovers so high-fit intent becomes timely sales action.

02 · CUSTOMERS ACTIVATE BUT DO NOT STAY

I design onboarding, engagement, retention and reactivation journeys based on customer behaviour.

03 · TEAMS CANNOT SEE WHERE REVENUE IS LEAKING

I connect acquisition, CRM and customer data to expose conversion gaps and retention risk.

LIFECYCLE ARCHITECTURE

Lifecycle stages, segmentation, behavioural triggers and journey logic that move customers from awareness to activation and retained value.

LEAD NURTURE + SALES HANDOVER

Scoring, MQL→SQL definitions, automated nurture, sales-task triggers and shared SLAs that turn intent into pipeline.

RETENTION + REACTIVATION

Onboarding, engagement, churn-risk and win-back journeys across email, CRM and customer touchpoints.

REVENUE MEASUREMENT + EXPERIMENTATION

GA4, SQL and Looker Studio measurement for conversion, cohorts, retained revenue and the next growth opportunity.

CRM & GROWTH TOOLKIT

HubSpot · Mailchimp · Braze · GA4 · SQL · Looker Studio · Google Ads · Meta · AI-assisted workflows

I use tools to support the journey—not replace the strategy.

OPEN THE CRM PORTFOLIO DROP

CONTACT LEYLA

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